For self-publishing authors

Your book deserves
more than 250 readers.

BookScale is an AI marketing agency for self-publishing authors. We build your website, run your social media, and create your BookTok content — then post it all on autopilot.

64B+ BookTok views
300% avg sales increase from BookTok
0 hours you spend on marketing

You wrote the book.
The marketing is eating you alive.

Posting the same 3 posts across 4 platforms, every single day

Spending hours making BookTok videos that get 12 views

Paying a freelancer $500/month to manage your socials

Watching other indie authors go viral while yours sells 180 copies

No website because who has time for that between writing and everything else

From manuscript to bestseller — we handle every step.

One submission. Then our AI takes over and runs your entire book marketing engine.

01

Your Manuscript

Submit your book info, Amazon link, and genre. Our AI reads it and builds a full marketing profile for your campaign.

02

Your Author Website

We build a dedicated landing page for your book if you don't have one, or we optimize and promote your existing site to drive more Amazon clicks.

03

Social Media — Done

AI-generated posts for Instagram, Facebook, X, and Pinterest. Scheduled, posted, and optimized daily — no input from you required.

04

BookTok Channel

We create and run your faceless BookTok account — AI-generated content, consistent posting, viral hooks tied directly to your book campaign.

The moat

Fully faceless.
Completely done-for-you.

Most authors can't be on camera — they have books to write. BookScale creates AI-generated content that requires zero face time. We become your marketing team without becoming your second job.

Website built or optimized

If you don't have a site, we build one. If you do, we supercharge it. Your website becomes the hub every BookTok and social post drives traffic to.

Multi-platform posting

Instagram, Facebook, X, Pinterest — all managed simultaneously. Each post optimized for its platform's specific algorithm and audience.

BookTok on autopilot

Your faceless BookTok channel posts consistently — AI-generated video content tied to your book's themes, hooks, and reader personas. We grow it for you.

No contracts. Cancel anytime.

We earn our place every month. If BookScale isn't moving the needle for your book, you walk. That's how confident we are in the system.

"The average self-published book sells fewer than 250 copies in its lifetime. That's not a writing problem — it's a marketing problem. And most authors are trying to solve a marketing problem with the same time and energy they have left after writing."

BookTok has driven over 20 million book sales. Barnes & Noble has dedicated BookTok tables. Nielsen is launching an official BookTok sales chart. The platform has grown from a niche community to an anchor of the entire publishing industry — and it's still early.

We built BookScale because we saw the gap: authors who needed a full marketing team but couldn't afford one, couldn't find one, or didn't have time to manage one. So we built the AI agent that becomes your marketing team. You write. We market.

Your book deserves an audience.
Let's build it.

BookScale handles everything between your manuscript and your readers. No social media experience needed. No face required. Just your book, our AI, and daily progress.

Get Your Free BookTok Hook →

The indie publishing revolution isn't coming. It's here. Authors who control their marketing build sustainable careers. Authors who don't rely on luck — and luck runs out.